Adam Glasseye Beckley

Revel Mobile for Educators

 Revel mobile for educators

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Hypothesis

Given the usage of Revel mobile for learners, and that it has an audience with instructors, we believe that by providing the educators with an experience that caters to their needs, we will improve classroom preparation and create a value add to increase Revel adoption.

 
 

My role

Design lead, workshop facilitation UX design, research, visual direction

 

Interviews

I partnered with a learning designer and product marketer to interview twelve educators who already used Revel.

 

Key insights

  • Educators look for trends through questions and learning objectives to inform them on what they may need to revise in their upcoming lectures

  • Educators use multiple devices working in tandem during their lessons, especially during Covid

  • “Don’t call me, I’ll call you” Educators check in on students but they are not as interested in receiving additional communications from neither student or app, especially not in text, chat or iMessage

screener survey

screener survey

 

Design sprint

Adapting to remote work, I conducted a design sprint using Miro with a large team (possibly too large…) including members from Design, Business, Engineering and Product. We landed on the following:

Goals

  • To enhance student engagement by enhancing educator engagement

  • To increase sales of Revel based on this value add

Benchmarks

  • Increased weekly usage from our educator users

  • Reduced time spent in the website

 

Design sprint journey map

 

How might we…

After journey mapping and reviewing with our experts, we landed on a “How might we” to frame our solution:

“How might we help instructors identify where they need to support individual student”

 

Sketches

As a team, we sketched over a dozen concepts.

 

Diving in

In working through user flows, it was important to get into the data as quick as possible. In the competitive analysis that followed the design sprint, we identified Fitness Apps as suitable analogous competitors.

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Information architecture

It was important to me that we had allowed for screens to repeat so that the educator would quickly find what they needed no matter which flow they took.

 
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Wireframes

I had a few different design ideations, this one made the most sense to me. I was able to keep screen patterns down to three. This is the one we tested:

 

User testing

I launched an unmoderated test via Usertesting.com

Key Insights:

  • Low Activity is a tricky metric that doesn’t always represent the success of the student. Some students only need to spend a short amount of time on the subject/

  • Challenging Content is the key feature and would have impact IRL

  • Struggling Student would make remediation more efficient, particularly for smaller classes

 
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Visual design

Our new executive leadership moved us away from Pearson’s current brand. On one hand. this was exciting because our brand in the past was suited towards enterprise software and we were enthusiastic about pushing our product in a more consumer facing direction. On the other hand, there were no guard rails on this effort. So the visual designer and I started iterating at both the holistic and atomic level, using the color palettes that we starting considering in our strategy exercises

Thinking through some of the problems that came out of our Customer Journey Mapping, we landed on Three themes to drive our Design: Clarity, Focus and Depth

Ideation:

 
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Beta release:

We decided that for our Beta release (end of Feb 2021) with a controlled audience, we would keep it conservative. We did this, hypothesizing that our audience might be less inclined to the more colorful application. This is an assumption we are planning on testing through a desirability test in February.

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Next steps

As I mentioned, we are releasing a beta at the end of February to a controlled audience. We will be conducting a diary study through May and iterating as we go. Additionally, we all feel that the design might be too conservative, so we will be conducting a desirability test with our various options to see what sticks. The application will be available to the general public in July, 2021.