I work upstream of the interface. I've spent the last few years leading redesigns for a group of heritage outdoor and skate brands, and hardly any of it happened in a design file. It happened in rooms — talking design and commerce leadership into taking a real risk together.
Fifteen years in, I've done this in healthcare, publishing, and fintech, and built a design team in Hyderabad from the ground up. I like landing in a business I don't understand yet. You can't coast on pattern recognition when nothing looks familiar.
What I'm hunting for in those rooms is the company's heart. Under every roadmap there's a reason the thing exists, and someone who once loved it. Find that and the work has something to be about.
There is far more room for imagination in software than this industry behaves like there is.
Hi, Friend.
Skills
Strategy + Vision + Execution, Designing with AI (Conceptual Modeling, Rapid Ideation, Building Agents + Skills), Customer Journey Mapping, Workshop Facilitation, Presentation + Storytelling, UX/UI Design, UX Research, Leadership + Management + Mentoring, Motion Design, Visual Design, Sound Design, Design Systems
Tools
Figma, Claude, Chat GPT, Principle, Adobe, Usertesting, Google Analytics, ContentSquare, Logic
ACHIEVEMENTS
Golden Age of Android and early Android design guidelines written before Material Design
Awarded two patents with Pearson for an innovative reader experience
Won 1st place in the 2005 Boston Rock and Roll Rumble
Was a finalist in the 2008 Austin Film Festival Screenplay competition