Nothing has to be the way it is.
A change agent's approach to human-centered design.
The work
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![Black and white logo of The North Face with the brand name and half-dome graphic]()
The Northface website redesign
LAUNCHED JULY 15, 2026
#Strategic Direction, #Workshop Facilitation, #UX Design, #Branded Redesign, #Design Systems, #AI Design #Content Design,#Creative Courage
Password Protected -
![Black stylized letter V with a small E attached to its upper right side on a white background.]()
Conversational Shopping Assistant
LAUNCHED JUNE 12, 2026
#Strategic Direction, #UX Design, #AI Design, #Conceptual Design, #Innovation, #Conversational UI Design
Password Protected
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![Icon of a white question mark inside a white circle, on a dark teal background.]()
Pearson - Revel Mobile App
LAUNCHED 2019
#UX Design, #Workshop Facilitation, #Co-Design, #User Research, #Information Architecture, #Conceptual Models, #Visual Design
Other clients
“Adam’s ability to navigate complex challenges and deliver results was truly impressive. He consistently demonstrated a forward-thinking approach that elevated the business.”
— Former Manager
